Bewilder is a wilderness survival kit for city slicks. The kit is intended to aid the "delicate urbanite" in surviving nature's toughest situations, while still looking sleek and clean. The size of this kit is 12" X 9". The outside of the box displays the contents on the side panels, as well as a personal note form the founder on the bottom. Each compartment of the kit is designed to be handled separately if necessary, and can be taken out and used at any time. The kit includes a bottom drawer with aloe vera, bug spray and dry shampoo to keep you clean and pest-free. The false bottom displays information on Bewilder's top 3 wilderness survival tips. The flashlight box sits in the front, allowing for easy access when needed most. The top container holds the Leatherman multitool, carabiners wrapped with paracord, a compass, a flint stone and striker as well as waterproof matches. The inside panel correlates to the objects below, explaining to the user how best to take advantage of their top-of-the-line tools. There is a magnetic closure on the box to keep all objects and information secure and safe until the time comes to Be - Wild - Er.
The colors of the brand were taken from high-end mens suits, and the various marks of the brand were developed from ornate woodcut inspiration. The icons were hand-drawn based off the actual objects, and the lining of the box reflects the main logo on the top. Sticker labels for the chrome objects were made from clear adhesive acetate paper in the brand's style.