Cameryn Richards

Logos & Branding

Logos & Branding

 Logo design and branding elements for various clientele. Logo development begins in a sketching stage with a direct and concise concept from the client. The final result is a key branding element that can then be expanded upon to create a clear brand identity for the client.

Seedling Project Management: My client Lauren was interested in getting her concept for a self-driven business in restaurant consulting, ServeSafe classes and restaurant project management off the ground. She focuses on Vegan and Plant-based businesses, and wanted her logo and brand identity to reflect this. She wanted a seed to be a strong element of the design, because her job is to work with her clients from the ground-up. Lauren gravitated toward a cool, neutral and sophisticated color palette for her brand identity that alludes to plants but in a subtle way.

Penn State Thon T Shirt created for Thon 2019 for the Women’s Soccer Team

Occupational Therapy T Shirt for the Penn State Occupational Therapy Club

Logo developed for a University of Hartford based Record Company called RedTail Records. Various sketches were drawn for the client to choose a direction and color palette. The final logo is used on all RedTail Records collateral.

Semi-final logo options, narrowed down to 2 directions

Final logo for RedTail Records