myPennMedicine Branding

Art direction by Lisa Paxson of the Penn Medicine CRS team.

myPennMedicine is a simple, secure way to manage your Penn Medicine health care and access your medical information from your personal computer or mobile device. I was tasked with rebranding the entire system, and creating a wordmark for myPennMedicine that could act as a “logo” of sorts across all different collateral. The rebrand mimics the live website, bringing a sense of cohesion across all platforms. The rebrand consisted of several different pieces, including panel cards, table tops, posters, web graphics, flyers and more.

Logo Sketches and Concept

Collateral Pieces